ISBN: 9781032149752 | Hardcover
This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making glo... Meer informatie
ISBN: 9781032149769 | Paperback
This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making glo... Meer informatie
ISBN: 9781526478863 | Hardcover
As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and cra... Meer informatie
ISBN: 9781526478887 | Paperback
Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical issues in marke... Meer informatie
ISBN: 9781522579069 | Hardcover
As developing nations consume more goods, their relevance in the global marketplace increases. Existing assumptions and postulations about consumer co... Meer informatie
ISBN: 9783838349923 | Paperback
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ISBN: 9781522502821 | Hardcover
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ISBN: 9781668435915 | Paperback
Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenc... Meer informatie
ISBN: 9781668435908 | Hardcover
Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenc... Meer informatie
ISBN: 9781522586432 | Paperback
As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about co... Meer informatie
ISBN: 9781138585232 | Paperback
This well renowned textbook guides students through the complexities of entrepreneurship from the unique perspective of marketing in SME contexts, pro... Meer informatie
ISBN: 9780755644803 | Hardcover
Based on four years of field research in Palestinian camps in Jordan - including unique interviews with Palestinian refugee women, aid workers, and re... Meer informatie
ISBN: 9780415790086 | Hardcover
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ISBN: 9781839101021 | Hardcover
Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on... Meer informatie
ISBN: 9780415790093 | Paperback
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be ina... Meer informatie
ISBN: 9780230392700 | Paperback
Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering –... Meer informatie
ISBN: 9781138585225 | Hardcover
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist i... Meer informatie
ISBN: 9780367872014 | Paperback
This book explores gendered aspects in the memory of work by looking at auto/biographical narratives and political writings of women workers in the ga... Meer informatie
ISBN: 9781138064911 | Paperback
An astute exploration of the complexities of working and learning in the field of Early Childhood Education and Care, Professor Helen Penn tells of he... Meer informatie
ISBN: 9781786993601 | Hardcover
Why do some development projects succeed where others fail? This book looks at some macro and some less known micro success stories and considers what... Meer informatie
